Upcycled Food Association
www.upcycledfood.org
@upcycledfood

Role
Marketing Associate

Responsibilities
social media • trade shows • events • video • email • web • collateral

Building a better food system where all food reaches its highest and best use.

Capitalized on bouncy branding and data-driven messaging to inspire food innovation and drive consumer awareness of an audacious food category - upcycled food.

Explainer Video
Fine-tuned the script, visual elements, and curated high quality b-roll to ensure brand consistency and messaging.

Designed brand touchpoints at in-person events. These gatherings were aimed to inspire food innovation, advance partnerships, and provide an equitable platform for both large food giants and small cpg startups to pitch their products to retailers and investors.

Strategic Messaging

Translated market research into a comprehensive marketing toolkit to equip members on marketing best practices and on how they can leverage their upcycled certification to retailers and consumers.

Social Media

I lead content development process for social channels and produced content as necessary. Researched sourcing practices, industry news, and product ingredients to highlight products and create educational captions.